Otaku Merchandising: From Lucas to Vegas

Otaku Merchandising: From Lucas to Vegas


Fig. 1. May the Profits Be With You!
Famous still from the original Star Wars (1977). Click to enlarge.
George Lucas. Whether you admire or avoid him, his name is inescapably tied to material consumption and consumerism. Specifically, by unconventionally acquiring the licensing rights to his original and earth-shatteringly successful Star Wars (1977) three decades ago (Fig. 1) — in a time when film studios held the narrow “could care less” belief that secondary spin-off publications or properties were never profitable — the soft-spoken and once-unknown filmmaker and his sudden skyrocketing fortune undeniably proved to them otherwise. Studios had no choice but to take notice. And as a result of his winning gamble, Lucas — whether accidentally or not — gave birth to a revolutionary new form of consumer industry, and is regarded by many as the pioneer of modern-day entertainment-driven merchandising. Ah yes, as a little kid, I still remember sleeping in my sky-blue Star Wars bedsheets!

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post 354 ~ domo arigato, mr. roboto!

post 354 ~ domo arigato, mr. roboto!

Japan drafts laws for robots to live by [ link ]
June 3, 2006 8:00 AM PDT

As the specter of a robotic society looms, it’s about time that someone start thinking about some rules to keep things from getting out of control. The Japanese government has apparently been thinking along these lines, according to this LiveScience.com article, which reports that the Ministry of Economy, Trade and Industry is drafting “safety guidelines for next-generation robots.

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> Astronauts Test Star Wars Remote On Space Station [ link ]